News Release

DineEquity, Inc. Announces Solid Second Quarter 2009 Financial Results

July 28, 2009
Company Retires $42.0 Million of Securitized Debt in the Quarter; $129.8 Million Retired Year-to-Date
GLENDALE, CA, Jul 28, 2009 (MARKETWIRE via COMTEX) -- DineEquity, Inc. (NYSE: DIN), the parent company of Applebee's Neighborhood Grill & Bar and IHOP Restaurants, today announced financial results for the second quarter ended June 30, 2009. DineEquity's financial performance included the following highlights:
--  Excluding gains and impairment charges, diluted net income per share
    available to common shareholders increased by $0.72 to $0.74 from $0.02
    compared to the same quarter last year, primarily due to lower interest
    expense and reduced General & Administrative (G&A) expenses.  Diluted net
    income per share available to common shareholders increased by $2.51 to
    $1.09 from a loss of $1.42 compared to the same quarter last year.

--  IHOP's domestic system-wide same-store sales decreased 0.6% and
    Applebee's domestic system-wide same-store sales decreased 4.3% compared to
    the same quarter last year.

--  Consolidated G&A expenses decreased 31.0% compared to the same quarter
    last year, primarily due to reduced overhead expense as a result of the
    sale of company-operated Applebee's restaurants, as well as acquisition
    integration and cost savings activities.

--  Cash flows from operating activities increased 8.2% to $61.5 million
    for the first six months of the year primarily due to reductions in
    interest and G&A expenses, partially offset by the change in working
    capital.

--  Consolidated capital expenditures were $5.9 million in the first six
    months of the year primarily reflecting the modest capital needs of the
    Company's predominantly franchised restaurant systems.

--  Free cash flow was $54.3 million in the first six months of the year
    (see "References to Non-GAAP Financial Measures" below).

--  Securitized debt was reduced by $42.0 million and $129.8 million for
    the quarter and year-to-date, respectively, as a result of dedicating a
    portion of excess cash flow towards opportunistic debt retirement, proceeds
    generated from the sale of company-operated Applebee's restaurants, and
    scheduled payments on the Company's subordinated notes.


Julia A. Stewart, DineEquity's chairman and chief executive officer, said, "The difficult macroeconomic environment continued to put pressure on same-store sales at both of our restaurant brands in the quarter, but by remaining focused on things within our control, we nevertheless turned in a solid performance in the second quarter 2009 by controlling expenses, sustaining operating margin improvements and opportunistically retiring debt. Our team is doing an outstanding job during one of the most challenging economic and competitive periods we have ever seen. We will continue to employ value-oriented promotions, menu updates and enhanced marketing strategies in the months ahead and I am confident that we have the right people and plans in place to navigate through this economic cycle and deliver on our long-term plans."

Same-Store Sales Performance

IHOP's domestic system-wide same-store sales decreased 0.6% for the second quarter 2009 compared to the same quarter last year, reflecting higher average guest check and a decline in guest traffic. IHOP's marketing efforts during the quarter included limited-time offers such as Loaded Country Hash Browns and Strawberry Festival, both of which were supported by national advertising campaigns, as well as expanded marketing activities around the dinner daypart. The Company believes that IHOP's solid value positioning with consumers and strong brand equity will continue to benefit the business.

Applebee's system-wide domestic same-store sales decreased 4.3% for the second quarter 2009 compared to the same quarter last year. Same-store sales for Applebee's domestic franchise restaurants and company-operated restaurants decreased 4.2% and 4.8%, respectively, for the second quarter 2009 compared to the same quarter last year. The performance of company-operated Applebee's reflected higher average guest check primarily due to cumulative pricing increases of 3.0% and declines in guest traffic. Applebee's marketing efforts during the quarter included its Two for $20 and Pick 'n Pair value offerings, as well as continued advertising support of Applebee's carry-out program, Carside To Go. The Company believes that Applebee's can differentiate the brand and compete effectively through enhanced marketing initiatives, the use of compelling value promotions, the introduction of new menu items, and significantly improved operational execution at the restaurant level.

Company Operations Improvements

Sales at company-operated Applebee's restaurants decreased 25.4% to $218.4 million compared to the same quarter last year, primarily due to a 21.4% decrease in the number of effective restaurants as a result of the sale of 108 company-operated restaurants. Restaurant operating margin improved 130 basis points to 14.0% in the second quarter 2009 compared to a 12.7% operating margin in the same quarter last year. Applebee's improved operating margin performance for the quarter resulted from the impact of menu pricing increases in the previous quarters, hourly labor management improvements, more efficient management staffing, lower incentive costs and favorable insurance costs.

Company Restaurant Franchising Update

DineEquity continues to market the majority of its remaining company-operated Applebee's restaurants and is committed to its strategic objective of transitioning Applebee's into a highly franchised restaurant system over time. Significantly improved operating margin performance in the first half of 2009 resulted in increased restaurant valuations. While interest from both new and existing franchisees remains strong, progress in bringing transactions to fruition has been slowed due to the lack of available financing and as the Company reviewed satisfactory valuations with potential buyers.

Although announcing asset purchase agreements for a meaningful number of restaurants remains possible in 2009, the Company believes that it is unlikely that a transaction will close before year-end due to the length of time required to consummate a transaction of any material size. However, as previously disclosed, DineEquity believes it will continue to generate sufficient cash from operations to meet obligations under its debt covenants, such that the Company will not be compelled to franchise Applebee's company-operated restaurants at prices lower than deemed appropriate. The Company possesses the ability to continue to meet its debt covenants for an extended period without the further sale of additional Applebee's company-operated restaurants and assuming that there is not a material adverse deterioration in the Company's current operating fundamentals.

Debt Management

Securitized debt was reduced by $42.0 million and $129.8 million for the quarter and year-to-date, respectively, as a result of dedicating a portion of excess cash flow towards opportunistic debt retirement, proceeds generated from the sale of company-operated Applebee's restaurants, and scheduled payments on the Company's subordinated notes.

As of the end of the second quarter of 2009, DineEquity remained comfortably in compliance with the debt covenants defined by the Company's securitized debt agreements. The Company's consolidated leverage ratio was 5.95x compared to a required maximum threshold of 7.50x. Debt service coverage ratios were 3.41x for IHOP's securitization on a three-month unadjusted basis and 2.89x for the Applebee's securitization on a three-month adjusted basis, both compared to a minimum required threshold of 1.85x. DineEquity has provided supplemental information to this news release regarding its compliance with its debt covenants, which may be accessed by visiting the Calls & Presentations section of DineEquity's Investor Relations Web site at http://investors.dineequity.com and referring to supporting materials for the Company's second quarter 2009 webcast.

2009 Financial Guidance

DineEquity provided an update on key financial performance guidance metrics for 2009, which include:

--  Revised consolidated cash flows from operating activities expectations
    to range between $115 and $125 million, compared to its previous
    expectations of $100 and $110 million.  This improved outlook is primarily
    due to additional cash flow expected from operating a greater number of
    Applebee's company restaurants in line with the revised outlook for the
    sale of company-operated Applebee's restaurants in 2009.  The Company will
    receive approximately $15 million in additional cash from the structural
    run-off of the IHOP business unit's long-term notes receivable.

--  Reiterated consolidated capital expenditures expectations to range
    between $13 and $16 million.

--  Reiterated consolidated G&A expenses expectations to range between
    $165 million and $175 million, primarily reflecting lower stock based
    compensation expense of approximately $10 million which should offset
    higher G&A spending resulting from delays in selling company-operated
    Applebee's restaurants.

--  Reiterated Applebee's company-operated same-store sales performance
    expectations to range between negative 2% to negative 5% for fiscal 2009.
    Domestic system-wide same-store sales are expected to perform at similar
    levels to that of company-operated restaurants.

--  Revised full year 2009 operating margin performance to range between
    13.5% and 14.5% compared to the Company's previous expectations of 12.2%
    and 13.2% primarily due to pricing increases and improved labor management.

--  Reiterated IHOP's system-wide same-store sales performance
    expectations to range between positive 1% and negative 1%.


Investor Conference Call Today

The Company will host an investor conference call today to discuss its second quarter 2009 financial results at 11:00 a.m. Eastern Time (8:00 a.m. Pacific Time). To participate on the call, please dial (888) 680-0878 and reference pass code 74093246. A live webcast of the call will be available on DineEquity's Web site at www.dineequity.com, and may be accessed by visiting Calls & Presentations under the site's Investor Information section. Participants should allow approximately ten minutes prior to the call's start time to visit the site and download any streaming media software needed to listen to the webcast. A telephonic replay of the call may be accessed through August 4, 2009 by dialing 888-286-8010 and referencing pass code 99991693. An online archive of the webcast also will be available on the Investor Information section of DineEquity's Web site.

About DineEquity, Inc.

Based in Glendale, California, DineEquity, Inc., through its subsidiaries, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar and IHOP brands. With more than 3,400 restaurants combined, DineEquity is the largest full-service restaurant company in the world. For more information on DineEquity, visit the Company's Web site located at www.dineequity.com.

Forward-Looking Statements

There are forward-looking statements contained in this news release. They use such words as "may," "will," "expect," "believe," "plan," or other similar terminology, and include statements regarding the strategic and financial benefits of the acquisition of Applebee's International, Inc., expectations regarding integration and cost savings, and other financial guidance. These statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results to be materially different than those expressed or implied in such statements. These factors include, but are not limited to: the implementation of the Company's strategic growth plan; the availability of suitable locations and terms for the sites designated for development; the ability of franchise developers to fulfill their commitments to build new restaurants in the numbers and time frames covered by their development agreements; legislation and government regulation including the ability to obtain satisfactory regulatory approvals; risks associated with executing the Company's strategic plan for Applebee's; risks associated with the Company's incurrence of significant indebtedness to finance the acquisition of Applebee's; the failure to realize the synergies and other perceived advantages resulting from the acquisition; costs and potential litigation associated with the acquisition; the ability to retain key personnel after the acquisition; conditions beyond the Company's control such as weather, natural disasters, disease outbreaks, epidemics or pandemics impacting the Company's customers or food supplies; acts of war or terrorism; availability and cost of materials and labor; cost and availability of capital; competition; continuing acceptance of the IHOP and Applebee's brands and concepts by guests and franchisees; the Company's overall marketing, operational and financial performance; economic and political conditions; adoption of new, or changes in, accounting policies and practices; and other factors discussed from time to time in the Company's news releases, public statements and/or filings with the Securities and Exchange Commission, especially the "Risk Factors" sections of Annual and Quarterly Reports on Forms 10-K and 10-Q. Forward-looking information is provided by the Company pursuant to the safe harbor established under the Private Securities Litigation Reform Act of 1995 and should be evaluated in the context of these factors. In addition, the Company disclaims any intent or obligation to update these forward-looking statements.

Non-GAAP Financial Measures

This news release includes references to the Company's "net income available to common stockholders, excluding gain on extinguishment of debt, impairment and closure charges and gain on disposition of assets" and the non-GAAP financial measures "EBITDA" and "free cash flow." The former is computed for a given period by deducting from net income available to common stockholders for such period the effect of any gain related to debt extinguishment and disposition of assets incurred in such period. This is presented on an aggregate basis and a per share (diluted) basis. For the latter, the Company defines "EBITDA" for a given period as income before income taxes less interest expense, depreciation and amortization, impairment and closure charges, stock-based compensation, non-recurring acquisition costs, gain on sale of assets, non-cash amounts related to a captive insurance subsidiary and non-recurring expenses associated with strategic alternatives, "EBITDAR" for a given period as EBITDA plus annualized operating lease expense (Rent), and "free cash flow" for a given period as cash provided by operating activities, plus receipts from notes and equipment contracts receivable ("long-term notes receivable"), less capital expenditures and preferred dividends. Management utilizes EBITDA for debt covenant purposes and free cash flow to determine the amount of cash remaining for general corporate and strategic purposes after the receipts from long-term notes receivable, and the funding of operating activities, capital expenditures and preferred dividends. Management believes this information is helpful to investors to determine the Company's adherence to debt covenants and the Company's cash available for these purposes. EBITDA and free cash flow are supplemental non-GAAP financial measures and should not be considered in isolation or as a substitute for measures of performance prepared in accordance with generally accepted accounting principles.

[Financial Tables to Follow]

                     DINEEQUITY, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                   (In thousands, except per share amounts)
                                 (Unaudited)
                              Three Months Ended       Six Months Ended
                                   June 30,                June 30,
                            ----------------------  ----------------------
                               2009        2008        2009        2008
                            ----------  ----------  ----------  ----------
Revenues
  Franchise revenues        $   90,514  $   87,421  $  188,724  $  177,355
  Company restaurant sales     222,268     296,496     461,792     608,418
  Rental revenues               32,544      32,568      66,253      65,533
  Financing revenues             4,324       7,648       8,437      15,616
                            ----------  ----------  ----------  ----------
     Total revenues            349,650     424,133     725,206     866,922
                            ----------  ----------  ----------  ----------
Costs and Expenses
  Franchise expenses            23,736      22,384      52,034      45,761
  Company restaurant
   expenses                    192,181     259,742     394,037     536,317
  Rental expenses               24,275      24,561      48,817      49,270
  Financing expenses               339       2,548         346       5,887
  General and
   administrative expenses      33,959      49,230      81,118      96,834
  Interest expense              45,970      51,561      94,380     102,208
  Impairment and closure
   charges                       2,352      41,203       2,001      41,432
  Amortization of
   intangible assets             3,018       3,080       6,037       5,979
  Gain on extinguishment of
   debt                        (12,449)         --     (38,803)         --
  (Gain) loss on
   disposition of assets            (5)         20      (5,142)       (158)
  Other (income) expense,
   net                             (94)         26         129      (1,724)
                            ----------  ----------  ----------  ----------
     Total costs and
      expenses                 313,282     454,355     634,954     881,806
                            ----------  ----------  ----------  ----------
Income (loss) before income
 taxes                          36,368     (30,222)     90,252     (14,884)
(Provision) benefit for
 income taxes                  (11,554)     10,837     (28,297)      9,353
                            ----------  ----------  ----------  ----------
Net income (loss)           $   24,814  $  (19,385) $   61,955  $   (5,531)
                            ==========  ==========  ==========  ==========
Net income (loss)           $   24,814  $  (19,385) $   61,955  $   (5,531)
  Less: Series A preferred
   stock dividends              (4,750)     (4,750)     (9,500)     (9,500)
  Less: Accretion of
   Series B preferred stock       (569)       (535)     (1,129)     (1,056)
  Less: Net (income) loss
   allocated to unvested
   participating restricted
   stock                          (719)        930      (1,916)        539
                            ----------  ----------  ----------  ----------
Net income (loss) available
 to common stockholders     $   18,776  $  (23,740) $   49,410  $  (15,548)
                            ==========  ==========  ==========  ==========
Net income (loss) available
 to common stockholders per
 share
  Basic                     $     1.11  $    (1.42) $     2.93  $    (0.93)
                            ==========  ==========  ==========  ==========
  Diluted                   $     1.09  $    (1.42) $     2.87  $    (0.93)
                            ==========  ==========  ==========  ==========
Weighted average shares
 outstanding
  Basic                         16,929      16,768      16,886      16,735
                            ==========  ==========  ==========  ==========
  Diluted                       17,845      16,768      17,625      16,735
                            ==========  ==========  ==========  ==========
Dividends declared per
 common share               $       --  $     0.25  $       --  $     0.50
                            ==========  ==========  ==========  ==========
Dividends paid per common
 share                      $       --  $     0.25  $       --  $     0.50
                            ==========  ==========  ==========  ==========
                     DINEEQUITY, INC. AND SUBSIDIARIES
                   CONDENSED CONSOLIDATED BALANCE SHEETS
                               (In thousands)
                                                   June 30,   December 31,
                                                     2009         2008
                                                  ----------- -------------
                                                  (Unaudited)
                       Assets
Current assets:
  Cash and cash equivalents                       $    80,370 $     114,443
  Restricted cash                                      68,514        83,355
  Short-term investments, at market value                 279           276
  Receivables, net                                     81,595       117,930
  Inventories                                          11,839        10,959
  Prepaid income taxes                                     --        15,734
  Prepaid expenses                                     16,660        17,067
  Deferred income taxes                                27,249        27,504
  Assets held for sale                                  6,326        11,861
                                                  ----------- -------------
     Total current assets                             292,832       399,129
                                                  ----------- -------------
Non-current restricted cash                            50,937        53,395
Restricted assets related to captive insurance
 subsidiary                                             4,590         5,573
Long-term receivables                                 268,037       277,106
Property and equipment, net                           805,137       824,482
Goodwill                                              697,470       697,470
Other intangible assets, net                          949,507       956,036
Other assets, net                                     139,423       148,026
                                                  ----------- -------------
     Total assets                                 $ 3,207,933 $   3,361,217
                                                  =========== =============
         Liabilities and Stockholders' Equity
Current liabilities:
  Current maturities of long-term debt            $    20,100 $      15,000
  Accounts payable                                     33,527        48,983
  Accrued employee compensation and benefits           31,682        44,299
  Deferred revenue                                     50,278        95,532
  Accrued financing costs                                  --        20,071
  Other accrued expenses                               63,473        55,249
  Accrued interest payable                              3,391         3,580
                                                  ----------- -------------
     Total current liabilities                        202,451       282,714
                                                  ----------- -------------
Long-term debt, less current maturities             1,718,473     1,853,367
Financing obligations, less current maturities        318,938       318,651
Capital lease obligations, less current
 maturities                                           157,470       161,310
Deferred income taxes                                 402,832       395,448
Other liabilities                                     117,488       119,910
                                                  ----------- -------------
     Total liabilities                              2,917,652     3,131,400
Preferred stock, Series A                             187,050       187,050
Total stockholders' equity                            103,231        42,767
                                                  ----------- -------------
     Total liabilities and stockholders' equity   $ 3,207,933 $   3,361,217
                                                  =========== =============
                    DINEEQUITY, INC. AND SUBSIDIARIES
                  CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (In thousands)
                                                         Six Months Ended
                                                             June 30,
                                                        ------------------
                                                          2009      2008
                                                        --------  --------
Cash flows from operating activities
Net income (loss)                                       $ 61,955  $ (5,531)
  Adjustments to reconcile net income (loss) to cash
   flows provided by operating activities
    Depreciation and amortization                         51,662    55,369
    Gain on extinguishment of debt                       (38,803)       --
    Impairment and closure charges                         2,001    41,432
    Deferred income taxes                                  4,845   (38,420)
    Stock-based compensation expense                       5,277     7,057
    Tax benefit from stock-based compensation                376       945
    Excess tax benefit from stock options exercised          (41)     (315)
    Gain on disposition of assets                         (5,142)     (158)
    Changes in operating assets and liabilities
      Receivables                                         35,384    28,336
      Inventories                                         (1,009)      (43)
      Prepaid expenses                                     6,070    26,090
      Accounts payable                                   (13,931)  (27,007)
      Accrued employee compensation and benefits         (12,617)  (10,586)
      Deferred revenues                                  (45,254)  (33,632)
      Other accrued expenses                              14,328    12,439
      Other                                               (3,620)      840
                                                        --------  --------
        Cash flows provided by operating activities       61,481    56,816
                                                        --------  --------
Cash flows from investing activities
     Additions to property and equipment                  (5,899)  (23,216)
     (Additions) reductions to long-term receivables       1,029    (1,573)
     Payment of accrued acquisition costs                     --   (10,063)
     Collateral released by captive insurance subsidiary     983     3,823
     Proceeds from sale of property and equipment and
      assets held for sale                                11,260    11,930
     Principal receipts from notes and equipment
      contracts receivable                                 8,206     7,871
     Other                                                   (87)      478
                                                        --------  --------
        Cash flows provided by (used in) investing
         activities                                       15,492   (10,750)
                                                        --------  --------
Cash flows from financing activities
     Proceeds from issuance of long-term debt             10,000        --
     Proceeds from financing obligations                      --   333,617
     Repayment of long-term debt                        (101,701) (312,800)
     Principal payments on capital lease and financing
      obligations                                         (7,047)   (3,167)
     Dividends paid                                       (9,500)  (15,115)
     Payment of preferred stock issuance costs                --    (1,500)
     Repurchase of restricted stock                         (287)     (380)
     Reissuance of treasury stock                             --     1,135
     Proceeds from stock options exercised                   308       989
     Excess tax benefit from stock options exercised          41       315
     Payment of accrued debt issuance costs              (20,030)  (24,299)
     Payment of early debt extinguishment costs             (123)       --
     Restricted cash related to securitization            17,293   (13,666)
                                                        --------  --------
        Cash flows used in financing activities         (111,046)  (34,871)
                                                        --------  --------
     Net change in cash and cash equivalents             (34,073)   11,195
     Cash and cash equivalents at beginning of year      114,443    26,838
                                                        --------  --------
     Cash and cash equivalents at end of period         $ 80,370  $ 38,033
                                                        ========  ========
                       DINEEQUITY, INC. AND SUBSIDIARIES
                          NON-GAAP FINANCIAL MEASURES
                    (In thousands, except per share amounts)
                                   (Unaudited)
Reconciliation of (i) net income available to common stockholders to
(ii) net income (loss) available to common stockholders excluding
impairment and closure charges, gain on extinguishment of debt and (gain)
loss on disposition of assets, and related per share data:
                                 Three Months Ended     Six Months Ended
                                      June 30,              June 30,
                                --------------------  --------------------
                                  2009       2008       2009       2008
                                ---------  ---------  ---------  ---------
Net income (loss) available to
 common stockholders, as
 reported                       $  18,776  $ (23,740) $  49,410  $ (15,548)
Impairment and closure charges      2,352     41,203      2,001     41,432
Gain on extinguishment of debt    (12,449)        --    (38,803)        --
(Gain) loss on disposition of
 assets                                (5)        20     (5,142)      (158)
Income tax benefit                  3,949    (16,138)    16,395    (16,158)
Net income allocated to
 unvested participating
 restricted stock                     227       (946)       954       (841)
                                ---------  ---------  ---------  ---------
Net income available to common
 stockholders, as adjusted      $  12,850  $     399  $  24,815  $   8,727
                                =========  =========  =========  =========
Diluted net income available
 to common stockholders per
 share:
Net income (loss) available to
 common stockholders per share,
 as reported                    $    1.09  $   (1.42) $    2.87  $   (0.93)
Dilutive effect per share           (0.01)        --       0.01         --
Impairment and closure charges
 per share                           0.14       2.46       0.12       2.48
Gain on extinguishment of debt
 per share                          (0.72)        --      (2.27)        --
(Gain) loss on disposition of
 assets per share                      --         --      (0.30)     (0.01)
Income tax benefit per share         0.23      (0.96)      0.96      (0.97)
Net income allocated to
 unvested participating
 restricted stock per share          0.01      (0.06)      0.06      (0.05)
                                ---------  ---------  ---------  ---------
Diluted net income available to
 common stockholders per share,
 as adjusted                    $    0.74  $    0.02  $    1.45  $    0.52
                                =========  =========  =========  =========
Reconciliation of (i) income before income taxes to (ii) EBITDA
and to (ii) EBITDAR:
                Trailing Twelve Months Ended June 30, 2009
Income before income taxes (including gain on extinguishment
 of debt)                                                      $   (83,020)
Interest expense                                                   216,150
Depreciation and amortization                                       69,146
Impairment and closure charges                                     201,198
Stock-based compensation                                            10,319
Non-recurring acquisition costs (including severance and
 retention)                                                          2,480
Gain on sale of assets                                              (3,899)
Non-cash amounts related to captive insurance subsidiary               315
Non-recurring expenses associated with strategic alternatives           --
                                                               -----------
EBITDA                                                             412,689
Annualized operating lease expense                                  97,075
                                                               -----------
EBITDAR                                                        $   509,764
                                                               ===========
Reconciliation of the Company's cash provided by operating activities
to free cash flow:
                                                          Six Months Ended
                                                            June 30, 2009
Cash flows from operating activities                      $         61,481
Receipts from long-term notes receivable                             8,206
Series A preferred stock dividends                                  (9,500)
Capital expenditures                                                (5,899)
                                                          ----------------
Free cash flow                                            $         54,288
                                                          ================
                     DINEEQUITY, INC. AND SUBSIDIARIES
                             RESTAURANT DATA
The following table sets forth, for the three-month and six-month periods
ended June 30 of the current year and prior year, information regarding
the percentage change in sales at effective restaurants in the IHOP and
Applebee's systems compared to the same periods in the prior year.
"Effective restaurants" are the number of restaurants in a given period,
adjusted to account for restaurants open for only a portion of the period.
Information is presented for all effective restaurants in the IHOP and
Applebee's system, which includes restaurants owned by the Company,
as well as those owned by franchisees and area licensees. Sales at
restaurants that are owned by franchisees and area licensees are not
attributable to the Company. However, we believe that presentation of
this information is useful in analyzing our revenues because franchisees
and area licensees pay us royalties and advertising fees that are
generally based on a percentage of their sales, as well as rental payments
under leases that are usually based on a percentage of their sales.
Management also uses this information to make decisions about future plans
for the development of additional restaurants as well as evaluation
of current operations.
                                          Three Months       Six Months
                                         Ended June 30,    Ended June 30,
                                        ---------------   ---------------
                                          2009     2008     2009     2008
                                        ------   ------   ------   ------
Applebee's Restaurant Data                        (unaudited)
Effective restaurants(a)
  Franchise                              1,589    1,480    1,590    1,474
  Company                                  401      510      403      510
                                        ------   ------   ------   ------
    Total                                1,990    1,990    1,993    1,984
                                        ======   ======   ======   ======
System-wide(b)
  Sales percentage change(c)              (4.2)%    0.3%    (3.4)%     1.6%
  Domestic same-store sales percentage
   change(d)                              (4.3)%   (1.7)%   (3.6)%   (0.6)%
Franchise(b)(e)
  Sales percentage change(c)(g)            3.1%     0.8%     3.9%     1.7%
  Same-store sales percentage change(d)   (4.2)%   (1.8)%   (3.5)%   (0.9)%
  Average weekly domestic unit sales
   (in thousands)                       $ 46.6   $ 48.5   $ 48.0   $ 49.7
Company
  Sales percentage change(c)(g)          (25.4)%   (1.0)%  (24.5)%    1.1%
  Same-store sales percentage change(d)   (4.8)%   (1.5)%   (4.0)%    0.3%
  Average weekly domestic unit sales
   (in thousands)                       $ 41.9   $ 44.2   $ 43.3   $ 45.3
                                          Three Months       Six Months
                                         Ended June 30,    Ended June 30,
                                        ---------------   ---------------
                                          2009     2008     2009     2008
                                        ------   -------  ------   -------
IHOP Restaurant Data                                (unaudited)
Effective restaurants(a)
  Franchise                              1,235     1,185   1,230     1,180
  Company                                   11        10      11        10
  Area license                             160       158     159       157
                                        ------   -------  ------   -------
   Total                                 1,406     1,353   1,400     1,347
                                        ======   =======  ======   =======
System-wide(b)
  Sales percentage change(c)               3.6%      6.3%    4.6%      7.1%
  Domestic same-store sales percentage
   change(d)                              (0.6)%     2.6%    0.7%      3.2%
Franchise(b)(e)
  Sales percentage change(c)               3.9%      6.9%    5.1%      7.7%
  Same-store sales percentage change(d)   (0.6)%     2.6%    0.7%      3.2%
  Average weekly unit sales (in
   thousands)                           $ 35.2   $  35.3  $ 35.8   $  35.5
Company(f)
Area License(h)
  Sales percentage change(c)               0.9%      2.2%   (0.3)%     2.7%
(a) "Effective restaurants" are the number of restaurants in a given
    fiscal period adjusted to account for restaurants open for only
    a portion of the period. Information is presented for all effective
    restaurants in the IHOP and Applebee's systems, which includes
    restaurants owned by the Company as well as those owned by franchisees
    and area licensees.
(b) "System-wide sales" are retail sales at IHOP and Applebee's
    restaurants operated by franchisees and IHOP restaurants operated by
    area licensees, as reported to the Company, in addition to retail sales
    at company-operated restaurants.  Sales at restaurants that are owned
    by franchisees and area licensees are not attributable to the Company.
(c) "Sales percentage change" reflects, for each category of restaurants,
    the percentage change in sales in any given fiscal period compared to
    the prior fiscal period for all restaurants in that category.
(d) "Same store sales percentage change" reflects the percentage change
    in sales, in any given fiscal period compared to the prior fiscal
    period, for restaurants that have been operated throughout both
    fiscal periods that are being compared and have been open for at least
    18 months. Because of new unit openings and store closures,
    the restaurants open throughout both fiscal periods being compared
    will be different from period to period. Same store sales percentage
    change does not include data on IHOP restaurants located in Florida.
(e) IHOP franchise restaurant sales were $564.3 million and $543.2 million
    for the three months ended June 30, 2009 and 2008, respectively, and
    $1,146.3 million and $1,090.4 million for the six months ended
    June 30, 2009 and 2008, respectively. Applebee's franchise restaurant
    sales were $886.4 million and $859.7 million for the three months
    ended June 30, 2009 and 2008, respectively, and $1,826.3 million
    and $1,757.5 million for the six months ended June 30, 2009 and 2008,
    respectively.
(f) Sales percentage change and same-store sales percentage change for
    IHOP company-operated restaurants are not meaningful due to the
    relatively small number and test-market nature of the restaurants,
    along with the periodic inclusion of restaurants reacquired from
    franchisees that are temporarily operated by the Company.
(g) The sales percentage change for Applebee's franchise and
    company-operated restaurants is impacted by the franchising of
    103 company-operated restaurants during 2008 and five company-operated
    restaurants in 2009.
(h) Sales at IHOP area license restaurants were $54.4 million and
    $53.9 million for the three months ended June 30, 2009 and 2008,
    respectively, and $110.9 million and $111.3 million for the six months
    ended June 30, 2009 and 2008, respectively.
                      DINEEQUITY, INC. AND SUBSIDIARIES
                               RESTAURANT DATA
The following table summarizes our restaurant development activity:
                                    Three Months Ended   Six Months Ended
                                         June 30,            June 30,
                                    ------------------  ------------------
                                      2009      2008      2009      2008
                                    --------  --------  --------  --------
Applebee's Restaurant Development
 Activity
Beginning of period                    1,992     1,986     2,004     1,976
New openings
  Company-developed                       --        --        --         1
  Franchisee-developed                     5        11        10        27
                                    --------  --------  --------  --------
    Total new openings                     5        11        10        28
Closings
  Company                                 --        (2)       --        (3)
  Franchise                               (5)       (2)      (22)       (8)
                                    --------  --------  --------  --------
End of period                          1,992     1,993     1,992     1,993
                                    ========  ========  ========  ========
Summary-end of period
Franchise                              1,591     1,484     1,591     1,484
Company                                  401       509       401       509
                                    --------  --------  --------  --------
Total                                  1,992     1,993     1,992     1,993
                                    ========  ========  ========  ========
IHOP Restaurant Development
 Activity
Beginning of period                    1,402     1,353     1,396     1,344
New openings
  Company-developed                       --        --        --        --
  Franchisee-developed                    20        14        31        25
  Area license                             3         1         3         1
                                    --------  --------  --------  --------
    Total new openings                    23        15        34        26
Closings
  Company                                 --        (1)       --        (1)
  Franchise                               (3)       (4)       (7)       (6)
  Area license                            (1)       (2)       (2)       (2)
                                    --------  --------  --------  --------
End of period                          1,421     1,361     1,421     1,361
                                    ========  ========  ========  ========
Summary-end of period
Franchise                              1,249     1,195     1,249     1,195
Company                                   11        10        11        10
Area license                             161       156       161       156
                                    --------  --------  --------  --------
    Total                              1,421     1,361     1,421     1,361
                                    ========  ========  ========  ========

Investor Contact
Stacy Roughan
Director, Investor Relations
DineEquity, Inc.
818-637-3632

Media Contact
Lucy Neugart
Sard Verbinnen
415-618-8750


SOURCE: DineEquity, Inc.