Applebee's® Neighborhood Grill + Bar Aims to Raise $1 Million for Alex's Lemonade Stand Foundation to Help Fight Childhood Cancer
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8021252-applebees-alexs-lemonade-stand-childhood-cancer/
One in 285 children will be diagnosed with cancer by the time they turn 201 and yet pediatric cancer research is vastly and consistently underfunded. When one child is diagnosed with cancer, it touches their entire community. This is Applebee's 14th year supporting Alex's
"Since 2005, Applebee's restaurants have raised more than
Alex's
"Applebee's continues to be a dedicated partner for the Foundation. With all of the work they've done over the years to help us in our goal to find a cure for pediatric cancer, they've become part of our family," said
While campaign participation and activities vary by location, guests can support Alex's
- Purchasing lemon-shaped pin-up cards in
$1 and$5 increments. - Guests who donate
$5 will receive a thank you card entitling them to a free lemonade or free kid's meal during their next visit, or$5 off$25 at Applebee's restaurants or online orders, fromAugust 12, 2018 throughSeptember 30, 2018 . - Purchasing a Lemonade Quencher made with real fruit or other frozen or flavored Lemonade refreshment to have a portion of the proceeds donated.
- Participating in local events such as lemonade stands, golf tournaments, donation nights and more.
Visit Applebees.com/AlexsLemonade to find participating locations or to donate online to help Alex's
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About Alex's
Alex's
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Statements contained in this press release may constitute forward-looking statements within the maning of the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words such as "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results to be materially different from those expressed or implied in such statements. These factors include, but are not limited to: the effect of general economic conditions; the Company's indebtedness; risk of future impairment charges; trading volatility and the price of the Company's common stock; the Company's results in any given period differing from guidance provided to the public; the highly competitive nature of the restaurant business; the Company's business strategy failing to achieve anticipated results; risks associated with the restaurant industry; risks associated with locations of current and future restaurants; rising costs for food commodities and utilities; shortages or interruptions in the supply or delivery of food; ineffective marketing and guest relationship initiatives and use of social media; changing health or dietary preferences; our engagement in business in foreign markets; harm to our brands' reputation; litigation; fourth-party claims with respect to intellectual property assets; environmental liability; liability relating to employees; failure to comply with applicable laws and regulations; failure to effectively implement restaurant development plans; our dependence upon our franchisees; concentration of Applebee's franchised restaurants in a limited number of franchisees; credit risk from IHOP franchisees operating under our previous business model; termination or non-renewal of franchise agreements; franchisees breaching their franchise agreements; insolvency proceedings involving franchisees; changes in the number and quality of franchisees; inability of franchisees to fund capital expenditures; heavy dependence on information technology; the occurrence of cyber incidents or a deficiency in our cybersecurity; failure to execute on a business continuity plan; inability to attract and retain talented employees; risks associated with retail brand initiatives; failure of our internal controls; and other factors discussed from time to time in the Company's Annual and Quarterly Reports on Forms 10-K and 10-Q and in the Company's other filings with the
1 Source: Cancer Facts & Figures 2014,
View original content:http://www.prnewswire.com/news-releases/applebees-neighborhood-grill--bar-aims-to-raise-1-million-for-alexs-lemonade-stand-foundation-to-help-fight-childhood-cancer-300678202.html
SOURCE
Applebee's, Melissa Hariri, melissa.hariri@applebees.com; Current Marketing for Applebee's, Mackenzie Woods, 312.929.0518, MWoods@talktocurrent.com; Alex's Lemonade Stand Foundation, Sarah McIntosh,s.mcintosh@alexslemonade.org