News Release

Revamped Menu Features More Than 650 Combinations, More Kids LiveWell-Approved Meals Than Any Other National Casual Dining Restaurant

KANSAS CITY, Mo.--(BUSINESS WIRE)--Jan. 8, 2014-- With healthful kids meals and children’s nutrition remaining a top culinary trend for the new year, according to a recent report from the National Restaurant Association (NRA), Applebee’s restaurants have announced a completely redesigned kids menu with 10 meals that meet the NRA’s Kids LiveWell nutrition criteria and more than 650 combinations of entrees, sides and beverages.

Applebee's Cheesy Bread Pizza with Vanilla Yogurt and Strawberries (Photo: Business Wire)

The new kids menu moves away from “one size fits all” to a two-tiered offering for entrees, with a selection of sides and beverages to complete the meal. With 26 menu items, the new Applebee’s kids menu offers more items than any other national casual dining restaurant, including kid-approved favorites and healthier options.

“Because of today’s busy lifestyle, it can be a struggle for on-the-go families to find options that are healthy and kid-approved,” said Peter Czizek, Applebee’s Vice President of Culinary and Menu Innovation. “With our new kids menu, parents can concentrate on engaging with their family while knowing their growing kids can get a fun, healthy meal at Applebee’s.”

The 10 meals approved by Kids LiveWell are the most among all national casual dining restaurant brands. Of note, French fry orders declined from 73 to 39 percent during a three-month testing period for the new Applebee’s kids menu, and fry selection as a side has decreased 30 percent since the menu was introduced at all Applebee’s restaurants.

“Children’s nutrition continues to be a top priority for restaurants,” said Joy Dubost, Ph.D., R.D, Director of Nutrition and Healthy Living for the National Restaurant Association. “We applaud Applebee’s dedication to the Kids LiveWell program and for creating a menu that provides a wide variety of healthful meal choices for their young customers.”

The new Applebee’s kids’ menu includes:

• A two-tiered menu with entrée options for older kids with bigger appetites and younger kids with smaller appetites.
• 10 new Kids LiveWell-approved meals with three entrée options, including chicken, steak and pasta. Previously, the Applebee’s kids’ menu had just two meals that qualified under the Kids LiveWell nutritional guidelines.
• 2 Kids LiveWell-approved side items, and 11 total side choices, including Kids LiveWell-approved and all-natural GoGo squeeZ Applesauce and Kids LiveWell-approved steamed broccoli, apple slices with all-natural yogurt, all-natural yogurt and strawberries, white rice, salads and carrots or celery with ranch dressing.

Applebee’s Commitment to Better-for-You Options

Applebee’s commitment to families goes beyond improving menu items for kids. Applebee’s updates its Unbelievably Great Tasting & Under 550 Calories^™ and Weight Watchers^®-endorsed menus on a continuous basis to include new, flavorful and satisfying healthier dishes.

Since 2004, Applebee’s has been the only restaurant chain to offer Weight Watchers^®-endorsed entrées. In addition, Applebee’s has offered its Unbelievably Great Tasting & Under 550 Calories^™ menu for the past five years.

About Applebee's Services, Inc.

Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Kansas City, Mo., Applebee’s restaurant takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE:DIN) brand, and is franchised and operated by Applebee’s International, Inc. and its affiliates.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140108005809/en/

Source: Applebee’s

Applebee’s
Dan Smith, 913-890-0370
dan.smith@applebees.com
or
Crossroads
Anita Strohm, 816-423-6188
astrohm@crossroads.us