Perennial Fall Favorite Pumpkin Pancakes Return to the Menu As Well
GLENDALE, Calif.--(BUSINESS WIRE)--Oct. 1, 2013--
As Halloween approaches, be very afraid—and also a little hungry—because
participating IHOP® restaurants across the country are bringing back one
of their most beloved traditions for kids: the “Scary Face” pancake
joins the “Just For Kids” menu, beginning October 1 and lasting
throughout the month.
IHOP restaurants are bringing back the "Scary Face" pancake this October and a special Halloween treat on October 31 when kids 12 and under get a "Scary Face" pancake free! (Photo: Business Wire)
And as a special Halloween treat, on October 31, participating IHOP
restaurants will offer kids 12 and under a “Scary Face” pancake free—and
that’s no trick!
Kids 12 and under can order a “Scary Face” pancake and be able to make
it into as scary—or funny—a face as they want. The Scary Face pancake
comes with one of IHOP restaurant’s world famous buttermilk pancakes, a
whipped topping mouth, a glazed strawberry nose and a set of delicious
decorations: two mini-Oreo® cookies to create eyes and eight pieces of
candy corn to add teeth or fangs… Let your imagination run wild!
And kids over 12—and grownups—will get a treat too, when the most
popular seasonal favorite, pumpkin pancakes return to the menu at
participating IHOP restaurants.
“We’re excited to bring back one of our most requested holiday
promotions, the ‘Scary Face’ pancake—and even more excited to celebrate
Halloween with our guests 12 and under by giving them a free ‘Scary
Face’ pancake when they visit us on October 31,” said Natalia Franco,
Vice President, Marketing, International House of Pancakes, LLC.
“Whether we’re your first stop on Halloween to fortify your kids for a
day of costume parades and trick or treating or your kids want to end
the day by celebrating with a ‘Scary Face’ dinner, you’ll want to spend
at least part of the day at your local IHOP restaurant,” said Franco.
“The place that brings you ‘Everything You Love About Breakfast℠’ is
happy to bring you ‘Everything you love about Halloween!’”
The “Scary Face” pancake will only be available through the month of
October. Hurry before they vanish…like ghosts!
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For 55 years, International House of Pancakes, LLC has been a leader and
expert in all things breakfast and a leader in family dining. The chain
is highly competitive in its menu offering, serving 65 different
signature, made-to-order breakfast options as well as a range of meals
under 600 calories. Beyond offering “everything you love about breakfast,SM”
IHOP® restaurants have a wide selection of popular lunch and
dinner items, as well. IHOP restaurants offer guests an affordable,
everyday dining experience with warm and friendly service. As of June
30, 2013, there were 1,593 IHOP restaurants in 50 states and the
District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto
Rico, the United Arab Emirates, the Philippines and the U.S. Virgin
Islands. Under the licensed name IHOP at HOME® consumers can
also enjoy a line of premium breakfast products available at leading
retailers. IHOP restaurants are franchised and operated by Glendale,
Calif.-based International House of Pancakes, LLC and its affiliates.
International House of Pancakes, LLC is a wholly-owned subsidiary of
DineEquity, Inc. (NYSE: DIN). For more information or to find an IHOP
restaurant near you, please visit www.IHOP.com.
Follow IHOP on Facebook
and Twitter.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131001005186/en/
Source: IHOP
IHOP
Craig Hoffman, 818-637-6303