IHOP® Launches ‘Pancake Support,’ Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake
Pancake Support Will Launch Timed to the Brand’s new “We Could All Use a Pancake” Campaign, Offering Comfort and Soft Pancakes After a Year Like no Other
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To celebrate the new campaign, and the reopening of restaurants across the country, guests who could use a pancake are able to Tweet at @IHOP for Pancake Support with the hashtag #INeedPancakeSupport with stories from quarantine misadventures, work from home fails, funny mishaps or reasons why you just might need a pancake, in exchange for some free fluffy IHOP pancakes and other types of pancake giveaways.
To kick-off Pancake Support, the brand is partnering with
“After weeks of training, dancing and competing, I was sad to leave the competition, my friends and my shot at the famed trophy,” said Stause. “The next morning, I was reliving the elimination during morning interviews, and all I wanted to do was stay home with breakfast in bed with a plate of IHOP blueberry pancakes and binging my favorite daytime soaps. When life throws not-so-serious curveballs, sometimes you need to embrace it, and laugh it off with the support of your friends, and let’s be honest, pancakes always make everything better! Give me soft, fluffy pancakes and I can get over anything."
IHOP’s Pancake Support is a tongue-in-cheek campaign to spotlight everyday moments, fails and real-life funny follies overtaking newsfeeds and social feeds this past year. The brand is also partnering with a few real-life folks who could use a pancake including the model
“After a year that can only be described as challenging, we are ready to reconnect with our guests, smile and laugh together over delicious food including pancakes, omelettes, burgers and the rest IHOP has to offer,” said
For more information, follow @IHOP on Twitter and Instagram.
Twitter is not affiliated with, or a sponsor of, this campaign.
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For more than 62 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of
View source version on businesswire.com: https://www.businesswire.com/news/home/20210629005709/en/
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Source: IHOP