IHOP and General Mills Partner to Turn the Brand’s Iconic Pancakes into Cereal
The New Product is a Formal Response to the Social Media Moment of 2020
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IHOP Mini Pancake Cereal – Blueberry & Syrup (Photo: Business Wire)
This cereal will allow guests to enjoy crunchy, blueberry pancake flavor in every delicious spoonful. Each cereal box is filled with lots of itty, bitty pancake-shaped pieces with natural and artificial blueberry and syrup flavor that is sure to bring a smile to your face. Share special moments with family and friends by sitting down for a tasty bowl of mini pancake cereal, pack it in bags as easy-to-carry lunch snacks, or make these tiny pancake shaped pieces your new favorite ice cream toppings.
“As a leader in breakfast and pancakes, IHOP tapped another breakfast hero,
As a brand, IHOP aims to meet guests wherever and whenever they want to eat delicious food. Never taking itself too seriously, the launch of IHOP Mini Pancake Cereal – Blueberry & Syrup puts the brand's famous pancakes in crunchy cereal-form for guests to enjoy the taste of IHOP at home in a fresh, new way.
The IHOP Mini Pancake Cereal is made with 13g of whole grains per serving (at least 48g recommended daily) and provides vitamins and minerals in every serving for a breakfast cereal the whole family can enjoy. This limited-edition cereal will begin appearing on shelves in late December and will be available at retailers nationwide in January, meaning everyone’s favorite pancakes will be accessible to pour into cereal bowls right in your own home.
For more than 64 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of