Drinks on You! Applebee’s New eGift Cards Enable Social Media Parties
Applebee’s has re-designed its gift card experience for both senders and receivers of gift cards that are redeemable at nearly 2,000 Applebee’s locations across the country.
The new features enable those sending cards to custom-design their cards by occasion, send a delivery animation that electronically “unwraps” the card to reveal the amount, or add a personal photo, video or audio message and schedule its delivery.
“Gift cards don’t have to be boring,” said Applebee’s Senior Vice
President of Culinary and Marketing
Also new is a group gifting option supplied by Applebee’s partner eGifter. This feature enables a group of friends to add dollars to a collective card, or to contribute by adding menu items like a beverage, a desert or an entrée. A new “photo book” option enables senders to assemble animated “pages” with multiple photos.
In addition to the new gifting features the site supports corporate gift giving, and other features like checking a balance on a card.
The new cards are available in time for the holidays and will be
launched with a promotion to ”buy a
The Applebee’s Brand
Applebee's is the world's largest casual dining chain, with
approximately 2,000 locations in 49 states, 16 countries and one U.S.
territory. Based in
About eGifter
eGifter revolutionizes the act of gift giving with a social and mobile
gifting platform designed to create a fun experience for consumers,
while helping retailers unlock the viral potential of gift giving in
social spaces. eGifter is based in
Source: Applebee's
Crossroads
Kelli Hindes, 972-978-3803
khindes@crossroads.us
or
For
Applebee’s
Tom Linafelt, 913-890-0370
Tom.Linafelt@dineequity.com