News Release

HOP Celebrates Its 50th Birthday and America's Heritage With Creative Twists on Classic Treats

GLENDALE, CA--(Marketwire - June 2, 2008) - In celebration of its 50th birthday this July, IHOP invites pancake lovers across the country to Discover America with nine new state-inspired pancake flavors at IHOP. Since first opening its doors in Toluca Lake, Calif. in 1958, IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, quickly became a national icon thanks to its famous buttermilk pancakes. To honor its pancake roots and American heritage, IHOP has created new pancake flavors that celebrate the country from north to south and east to west.

From June 2 through Sept. 7, IHOP restaurants will offer nine new Discover America pancake flavors, with three featured pancake flavors each month. During this same period, guests can visit www.ihop.com to enter the Discover America Sweepstakes for a chance to win various prizes, vote for their favorite Discover America pancake and play trivia games.

"Having sold millions of pancakes over the years, we know that Americans are wild about this classic breakfast treat. To celebrate our 50th birthday, we are offering scrumptious new Americana-themed pancake flavors that commemorate our proud heritage, and allow our guests across the country to celebrate with us," said Carolyn O'Keefe, IHOP's senior vice president, marketing.

Nine New Pancake Flavors Inspired by State Treats

The nine new pancake flavors coming to IHOP this summer were each inspired by some of the country's best-loved geographical treats. Tour 1, available in restaurants June 2 through June 29, boasts a line up that includes three new delicious offerings:

--  California Strawberry: Two buttermilk pancakes topped with cool
    strawberries in glaze, cream cheese icing and whipped topping;
--  Kansas Carrot Cake: Two oatmeal spice pancakes filled with diced
    Granny Smith apples, raisins, carrots, coconut, crunchy walnuts and topped
    with whipped butter and cream cheese icing;
--  Maine Blueberry: Two buttermilk pancakes filled with fresh
    blueberries, topped with whipped butter and a dusting of powdered sugar.
    

Tour 2 will run from June 30 through July 27 and features three new pancake flavors to tempt taste buds, including straight-talkin' New York Cheesecake, sweet-southern Georgia Praline Peach Streusel, and All-American Red, White & Blueberry.

Tour 3, which runs from July 28 through Sept. 7, will feature traditional Washington Apple Crisp, refreshing Oregon Mixed Berry and tantalizing Louisiana Bananas Foster.

Each Discover America combo starts at $4.99 and includes the guest's choice of the same two Discover America pancakes, two eggs any style and crispy hash browns, and for just a little more guests can add their favorite breakfast meat, including pork sausage links, hickory smoked bacon or ham. Pricing may vary by location. Discover America pancakes, along with all IHOP menu items, are available for takeout any time of day with IHOP 'n Go.

For more information about the Discover America state-themed pancake flavors, to enter the Discover America Sweepstakes, or to find an IHOP restaurant near you, visit www.ihop.com.

ABOUT IHOP

For 50 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of March 31, 2008, there were 1,353 IHOPs in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based IHOP, a subsidiary of DineEquity, Inc. (NYSE: DIN).