IHOP® Teams Up With King's Hawaiian® To Create One-of-a-Kind French Toast
"Sixty years ago, the IHOP founders were inspired to bring all-day breakfast to tables across America after sampling some of the delicious pancake flavors native to
The new line-up of King's Hawaiian French Toast from IHOP includes:
- Original King's Hawaiian® French Toast -- Two King's Hawaiian® Original sweet rolls sliced, dipped in our signature vanilla batter, French toasted and topped with real butter and powdered sugar
- Strawberry Banana -- Two King's Hawaiian® Original sweet rolls sliced, French toasted and topped with glazed strawberries and fresh, sliced bananas
- Cinnamon Toast -- Two King's Hawaiian® Original sweet rolls sliced, French toasted and topped with warm cinnamon spread and sweet cream cheese icing and sprinkled with cinnamon and sugar
- Big Island Breakfast Stack – Four King's Hawaiian® Original sweet rolls sliced, French toasted and filled with sliced ham, Swiss cheese, sweet lingonberries and two fried eggs – all served with a choice of golden hash browns or two Original Buttermilk Pancakes
IHOP is partnering with King's Hawaiian, the sweet bread expert during its milestone anniversary year as a nod to its tropical roots. In 1958, brothers Al and
The latest IHOP menu launch will be supported by a creative campaign developed by the brand's advertising agency, Droga5, and includes a TV spot shot by actor, comedian, musician, writer and director
The campaign will also include digital and social media activations that echo the commercial's irreverent and eccentric tone, including a social video series that teaches fans how to perfect their "breakfast calls" to ensure that they, too, are able to discover the new King's Hawaiian® French Toast at IHOP.
King's Hawaiian® French Toast from IHOP is available for a limited time at participating IHOP locations nationwide* now through
*Offer, price and participation varies by location. Additional information and photos of King's Hawaiian French Toast is available by contacting ashapiro@devriesglobal.com.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For 60 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items as well as meals under 600 calories. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. Today, there are more than 1,750 IHOP restaurants around the world, including restaurants in all 50 states and the
ABOUT KING'S HAWAIIAN HOLDING COMPANY, INC.
Founded more than 60 years ago in
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SOURCE
Alexandra Shapiro, DeVries Global, + 1 212-546-8510, AShapiro@devriesglobal.com