This Year the Mardi Gras Celebration Comes to a Neighborhood Near You
GLENDALE, Calif.--(BUSINESS WIRE)--Feb. 1, 2019--
Can’t make your way to New Orleans for Mardi Gras this year? Not to
worry, because Applebee’s® has you covered with its newest Neighborhood
Drink of the Month. For the entire month of February through Mardi Gras
on Tuesday, March 5, Applebee’s brings the party and spirit of the
celebration to neighborhoods across the country with a spin on one of
the most famous cocktails to come out of the French Quarter, the DOLLAR
HURRICANE.
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Celebrate Mardi Gras Across America at Applebee’s® with the DOLLAR HURRICANE (Graphic: Business Wire)
The new DOLLAR HURRICANE is served in a 10-ounce mug and is crafted with
a delicious fusion of rum, passion fruit, orange, black cherry and lime.
To get the party started, it comes with a masked stirrer or decorative
beads. Throw on your masquerade masks and get ready to parade your way
towards your local Applebee’s restaurant. You won’t want to celebrate
the year’s biggest carnival without this.
“The Hurricane cocktail is a classic rum drink with close ties to New
Orleans and Mardi Gras,” said Patrick Kirk, vice president of beverage
innovation at Applebee’s. “A DOLLAR HURRICANE is a great reason to
celebrate the season and from now until March 5, Applebee’s is going to
‘party like it’s Mardi.’”
Price, participation and availability of the Neighborhood Drink of the
Month may vary by location, and guests must be 21-years old or over to
enjoy responsibly. Void where prohibited.
As always, Applebee’s reminds you to please drink responsibly.
About Applebee's®
Applebee's Neighborhood Grill & Bar offers a lively casual dining
experience combining simple, craveable American fare, classic drinks and
local drafts. All Applebee's restaurants are owned and operated by
entrepreneurs dedicated to serving their local communities, and offering
quality food and drinks with genuine, neighborly service. Applebee's is
one of the world's largest casual dining brands; as of September 30,
2018, there were 1,875 Applebee's franchise restaurants in all 50
states, Puerto Rico, Guam and 13 other countries. Applebee's is
franchised by subsidiaries of Dine Brands Global Inc. (NYSE: DIN), which
is one of the world's largest full-service restaurant companies.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190201005027/en/
Source: Applebee’s
Media Contacts:
Current Marketing for Applebee’s
Mackenzie
Woods / 312.929.0518
MWoods@talktocurrent.com
Applebee’s
mediarelations@applebees.com